Caldwell CRM helps small businesses get organized, automate follow-ups, and convert more leads into paying clients.
Services
We handle the setup, configuration, and automation so you can focus on what matters most — growing your business.
We build and configure your entire CRM from scratch — contacts, pipelines, and automations fully set up and ready to use from day one.
All PlansA custom sales pipeline designed around your business — giving you complete visibility over every lead from initial contact to closed deal.
All PlansAn automatic text response is sent the moment a call goes unanswered — so every potential client receives an immediate reply, regardless of your availability.
All PlansAutomated email and SMS sequences that engage your leads at the right time — ensuring consistent follow-up without manual effort.
Growth & PremiumA fully automated booking system synced to your calendar — clients schedule appointments directly, eliminating unnecessary back-and-forth.
Growth & PremiumTargeted email and SMS campaigns that nurture your existing contacts, drive repeat business, and keep your pipeline consistently active.
Growth & PremiumA custom-built, professionally designed website and high-converting landing pages — crafted to capture leads and feed them directly into your CRM pipeline. A complete online presence that most agencies charge thousands for, included with Premium.
Premium OnlyProcess
No technical experience required. We manage the entire setup process from start to finish.
We discuss your business goals, current challenges, and the outcomes you want to achieve. From there, we design the right solution for you.
Our team configures your CRM, pipelines, automations, and integrations — fully customized and tested before handoff.
With your system in place, leads are followed up automatically, appointments are booked on your behalf, and no opportunity goes unaddressed.
See it in action
This is the all-in-one platform we build for you. Switch plans and click around to see what each one unlocks.
Our Work
Real dashboards, websites, and results we've delivered for local businesses.
Pricing
Every plan includes a fully managed, end-to-end setup — done for you from day one. Pricing is simple: a flat percentage of your business's gross, so what you pay scales with what we help you earn.
✓ No long-term contracts. No lock-in. Cancel anytime with 30 days notice — we earn your business every month.
Starter
(Cost: 5% of the client's gross)
For new businesses getting organized
The essentials to capture & organize leads
Tailored to your business Discussed at consultation
What's covered
✓ Full CRM setup & configuration
✓ Custom sales pipeline & deal stages
✓ Unlimited contacts & lead management
✓ Unified inbox — SMS, email & calls in one place*
✓ Missed-call text-back*
✓ Funnels, landing pages & website builder
✓ Email & SMS marketing campaigns*
✓ Automation workflows & triggers*
✓ Appointment calendars & online booking
✓ Reputation & review management
✓ Social media planner & scheduling
✓ Forms, surveys & lead-capture widgets
✓ Built-in AI tools (conversational, content & review AI)*
✓ Email support (24hr response)
* Uses metered messaging, calls, or AI. This usage is billed to you at cost — typically $20–$150/mo depending on volume — separate from your plan percentage. The platform license is included and managed by us. A full breakdown is provided at your consultation.
Final terms confirmed during your consultation.
Growth
(Cost: 10% of the client's gross)
For teams ready to automate & convert
Automation that turns leads into booked clients
Tailored to your business Discussed at consultation
Included at no added usage cost on Growth — we cover it.
✓ Full CRM setup & configuration
✓ Custom sales pipeline & deal stages
✓ Unlimited contacts & lead management
✓ Unified inbox — SMS, email & calls
✓ Missed-call text-back
✓ Funnels, landing pages & website builder
✓ Email & SMS marketing campaigns
✓ Automation workflows & triggers
✓ Appointment calendars & online booking
✓ Reputation & review management
✓ Social media planner & scheduling
✓ Forms, surveys & lead-capture widgets
✓ Built-in AI tools (conversational, content & review AI)
✓ Email support (24hr response)
Plus, at this tier
✓ Done-for-you automated follow-up sequences*
✓ Multi-step nurture & drip campaigns built for you*
✓ Booking & reminder flows configured end-to-end*
✓ Pipeline automation & lead routing*
✓ Ongoing optimization & monthly check-in call
✓ Dedicated, isolated account environment for your business
✓ Priority email support
* New at this tier — uses metered messaging, calls, or AI. This usage, plus any platform costs beyond the base plan, is billed to you at cost. Everything inherited from Starter carries no added usage charge. The platform license is included and managed by us. A full breakdown is provided at your consultation.
Final terms confirmed during your consultation.
Premium
(Cost: 15% of the client's gross)
For established businesses scaling hands-free
The complete done-for-you growth engine
Tailored to your business Discussed at consultation
Included at no added usage cost on Premium — we cover it.
✓ Everything in Starter (full CRM, funnels, campaigns, automations, booking, AI tools & more)
✓ Done-for-you automated follow-up sequences
✓ Multi-step nurture & drip campaigns built for you
✓ Booking & reminder flows configured end-to-end
✓ Pipeline automation & lead routing
✓ Ongoing optimization & monthly check-in call
✓ Dedicated, isolated account environment
✓ Priority email support
Plus, at this tier
✓ Custom website & high-converting landing pages, built & managed
✓ Full sales funnel build-out & ongoing tuning
✓ Managed reputation & review generation*
✓ Social content scheduling handled for you*
✓ Fully branded client portal — your name, not the platform's*
✓ Priority support (same-day response)
✓ Weekly strategy call
* New at this tier — uses metered messaging, AI, or a paid add-on. This usage, plus any platform costs or add-ons beyond the base plan, is billed to you at cost. Everything inherited from Growth carries no added usage charge. The platform license is included and managed by us. A full breakdown is provided at your consultation.
Final terms confirmed during your consultation.
Elite
(Cost: 20% of the client's gross)
For owners optimizing growth & finances
A complete growth & financial partnership
Everything included No usage fees
Fully included — all usage and add-ons covered, no charge to you.
✓ Everything in Starter & Growth (full CRM, automations, campaigns, booking, AI & more)
✓ Custom website & high-converting landing pages, built & managed
✓ Full sales funnel build-out & ongoing tuning
✓ Managed reputation & review generation
✓ Social content scheduling handled for you
✓ Fully branded client portal
✓ Priority support (same-day response)
✓ Weekly strategy call
Plus, at this tier
✓ Custom branded mobile app — your business, on iOS & Android
Plus, financial strategy
✦ Business & tax strategy planning with a licensed CPA partner
✦ Retirement planning — Solo 401(k), SEP-IRA & defined-benefit options
✦ Tax-reduction strategies to lower taxable income
✦ Entity & compensation structuring guidance
✦ All platform usage & add-on costs covered — nothing extra to pay
✦ CPA, tax & retirement services are provided through a licensed CPA partner under a separate engagement. This tier carries no usage or add-on fees — all platform costs are included. Advice is general until a formal engagement is in place; specifics are confirmed at your consultation.
Final terms confirmed during your consultation.
About the * items
Services marked with an asterisk use metered messaging, calls, AI, or a paid add-on. On each plan, only the asterisked items new to that tier bill their usage to you at cost (no markup) — anything inherited from a lower tier carries no added usage charge. A full breakdown is provided during your consultation.
Answer a few quick questions and we'll point you to the right fit. Not sure on an answer? No problem — we'll show you the options side by side.
Referral Bonus Program
Refer a colleague or business contact to Caldwell CRM and earn a referral reward when they enroll in a Growth or Premium plan. Reward details are shared when you refer — reach out and we'll walk you through it.
Refer SomeoneBook Consultation
Schedule a free consultation and we'll build a system tailored to your business needs.
Pick a time that works for you. We'll review your goals and map out a CRM setup tailored to your business — no obligation.
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