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Managed CRM Solutions

Stop Losing Leads.
Start Closing Deals.

Caldwell CRM helps small businesses get organized, automate follow-ups, and convert more leads into paying clients.

100%
Managed CRM Solutions
7
Core Services
24hr
Response Time
Free
Initial Consultation

Complete CRM solutions
built for your business

We handle the setup, configuration, and automation so you can focus on what matters most — growing your business.

All Plans Growth & Premium Premium Only

CRM Setup

We build and configure your entire CRM from scratch — contacts, pipelines, and automations fully set up and ready to use from day one.

All Plans

Sales Pipeline

A custom sales pipeline designed around your business — giving you complete visibility over every lead from initial contact to closed deal.

All Plans

Missed Call Text-Back

An automatic text response is sent the moment a call goes unanswered — so every potential client receives an immediate reply, regardless of your availability.

All Plans

Automated Follow-Ups

Automated email and SMS sequences that engage your leads at the right time — ensuring consistent follow-up without manual effort.

Growth & Premium

Appointment Booking

A fully automated booking system synced to your calendar — clients schedule appointments directly, eliminating unnecessary back-and-forth.

Growth & Premium

Email & SMS Campaigns

Targeted email and SMS campaigns that nurture your existing contacts, drive repeat business, and keep your pipeline consistently active.

Growth & Premium

Website & Landing Pages

A custom-built, professionally designed website and high-converting landing pages — crafted to capture leads and feed them directly into your CRM pipeline. A complete online presence that most agencies charge thousands for, included with Premium.

Premium Only

Up and running
in 3 simple steps

No technical experience required. We manage the entire setup process from start to finish.

1

Book Free Consultation

We discuss your business goals, current challenges, and the outcomes you want to achieve. From there, we design the right solution for you.

2

We Build Your System

Our team configures your CRM, pipelines, automations, and integrations — fully customized and tested before handoff.

3

Watch Your Business Grow

With your system in place, leads are followed up automatically, appointments are booked on your behalf, and no opportunity goes unaddressed.

Your Caldwell CRM dashboard

This is the all-in-one platform we build for you. Switch plans and click around to see what each one unlocks.

👆 Click a plan to start — click it again to step through its features
C Caldwell CRM Starter

Plans built around your business

Every plan includes a fully managed, end-to-end setup — done for you from day one. Pricing is simple: a flat percentage of your business's gross, so what you pay scales with what we help you earn.

✓ No long-term contracts. No lock-in. Cancel anytime with 30 days notice — we earn your business every month.

Starter

(Cost: 5% of the client's gross)

For new businesses getting organized

The essentials to capture & organize leads

Tailored to your business Discussed at consultation

What's covered

Full CRM setup & configuration

Custom sales pipeline & deal stages

Unlimited contacts & lead management

Unified inbox — SMS, email & calls in one place*

Missed-call text-back*

Funnels, landing pages & website builder

Email & SMS marketing campaigns*

Automation workflows & triggers*

Appointment calendars & online booking

Reputation & review management

Social media planner & scheduling

Forms, surveys & lead-capture widgets

Built-in AI tools (conversational, content & review AI)*

Email support (24hr response)

* Uses metered messaging, calls, or AI. This usage is billed to you at cost — typically $20–$150/mo depending on volume — separate from your plan percentage. The platform license is included and managed by us. A full breakdown is provided at your consultation.

Book Consultation

Final terms confirmed during your consultation.

Most Popular

Growth

(Cost: 10% of the client's gross)

For teams ready to automate & convert

Automation that turns leads into booked clients

Tailored to your business Discussed at consultation

Everything in Starter

Included at no added usage cost on Growth — we cover it.

Full CRM setup & configuration

Custom sales pipeline & deal stages

Unlimited contacts & lead management

Unified inbox — SMS, email & calls

Missed-call text-back

Funnels, landing pages & website builder

Email & SMS marketing campaigns

Automation workflows & triggers

Appointment calendars & online booking

Reputation & review management

Social media planner & scheduling

Forms, surveys & lead-capture widgets

Built-in AI tools (conversational, content & review AI)

Email support (24hr response)

Plus, at this tier

Done-for-you automated follow-up sequences*

Multi-step nurture & drip campaigns built for you*

Booking & reminder flows configured end-to-end*

Pipeline automation & lead routing*

Ongoing optimization & monthly check-in call

Dedicated, isolated account environment for your business

Priority email support

* New at this tier — uses metered messaging, calls, or AI. This usage, plus any platform costs beyond the base plan, is billed to you at cost. Everything inherited from Starter carries no added usage charge. The platform license is included and managed by us. A full breakdown is provided at your consultation.

Book Consultation

Final terms confirmed during your consultation.

Most Value

Premium

(Cost: 15% of the client's gross)

For established businesses scaling hands-free

The complete done-for-you growth engine

Tailored to your business Discussed at consultation

Everything in Growth

Included at no added usage cost on Premium — we cover it.

Everything in Starter (full CRM, funnels, campaigns, automations, booking, AI tools & more)

Done-for-you automated follow-up sequences

Multi-step nurture & drip campaigns built for you

Booking & reminder flows configured end-to-end

Pipeline automation & lead routing

Ongoing optimization & monthly check-in call

Dedicated, isolated account environment

Priority email support

Plus, at this tier

Custom website & high-converting landing pages, built & managed

Full sales funnel build-out & ongoing tuning

Managed reputation & review generation*

Social content scheduling handled for you*

Fully branded client portal — your name, not the platform's*

Priority support (same-day response)

Weekly strategy call

* New at this tier — uses metered messaging, AI, or a paid add-on. This usage, plus any platform costs or add-ons beyond the base plan, is billed to you at cost. Everything inherited from Growth carries no added usage charge. The platform license is included and managed by us. A full breakdown is provided at your consultation.

Book Consultation

Final terms confirmed during your consultation.

Most Complete

Elite

(Cost: 20% of the client's gross)

For owners optimizing growth & finances

A complete growth & financial partnership

Everything included No usage fees

Everything in Premium

Fully included — all usage and add-ons covered, no charge to you.

Everything in Starter & Growth (full CRM, automations, campaigns, booking, AI & more)

Custom website & high-converting landing pages, built & managed

Full sales funnel build-out & ongoing tuning

Managed reputation & review generation

Social content scheduling handled for you

Fully branded client portal

Priority support (same-day response)

Weekly strategy call

Plus, at this tier

Custom branded mobile app — your business, on iOS & Android

Plus, financial strategy

Business & tax strategy planning with a licensed CPA partner

Retirement planning — Solo 401(k), SEP-IRA & defined-benefit options

Tax-reduction strategies to lower taxable income

Entity & compensation structuring guidance

All platform usage & add-on costs covered — nothing extra to pay

CPA, tax & retirement services are provided through a licensed CPA partner under a separate engagement. This tier carries no usage or add-on fees — all platform costs are included. Advice is general until a formal engagement is in place; specifics are confirmed at your consultation.

Book Consultation

Final terms confirmed during your consultation.

About the * items

Services marked with an asterisk use metered messaging, calls, AI, or a paid add-on. On each plan, only the asterisked items new to that tier bill their usage to you at cost (no markup) — anything inherited from a lower tier carries no added usage charge. A full breakdown is provided during your consultation.

Not sure? Help me decide

Answer a few quick questions and we'll point you to the right fit. Not sure on an answer? No problem — we'll show you the options side by side.

🎁

Referral Bonus Program

Refer a colleague or business contact to Caldwell CRM and earn a referral reward when they enroll in a Growth or Premium plan. Reward details are shared when you refer — reach out and we'll walk you through it.

Refer Someone

Ready to grow your business?

Schedule a free consultation and we'll build a system tailored to your business needs.

Schedule your free consultation

Pick a time that works for you. We'll review your goals and map out a CRM setup tailored to your business — no obligation.

Book Consultation
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